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Apple to Show New iPhones September 9, But It’s This Date That Really Matters

Let's update our calendar for upcoming events for our holdings, including an Amazon October Prime Big Deal Day.

Chris Versace·Aug 26, 2024, 3:02 PM EDT

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* Apple formally announced its iPhone event will be September 9, but when they go on sale could make the quarter.

* Amazon is primed to hold a shopping event in October.

* We're updating our calendar to reflect upcoming events for our holdings.

Apple’s iPhone Dates and Don’t Forget About Amazon

Late last week, chatter pointed to the debut date for Apple’s AAPL iPhone 16 being September 10. Well, now we have the word from the horse’s mouth and that means the official date for Apple taking the wraps off its iPhone 16 models and a few other products is… September 9. One day earlier than expected, but the real question we’re contemplating is what this means for the speculated September 20 date for these phones to hit shelves. While it may not be the biggest deal in the world, if Apple can pull that date forward by roughly one week it would mean having the new models on sale for half of September. That’s about one-sixth of the quarter and could mean the difference between Apple reporting a good September quarter and a better-than-expected one.

As we update our calendars for Apple’s event and other upcoming ones (see below) let’s also mark the following dates down and pencil in that Amazon AMZN will hold an October Big Deal Day event this year. Last year’s Prime Big Deals Day, which pulled forward holiday shopping similar to how the summer Prime Day event does the same for Back to School shopping, was held October 10-11, days before Amazon reported its September-quarter results.

Key Upcoming Events for Portfolio Holdings

August 28

Axon AXON presenting at the Jefferies Semiconductor, IT Hardware & Communications Conference

Nvidia NVDA earnings

August 29

Mastercard MA at the Deutsche Bank Technology Conference

Marvell MRVL earnings

September 4

Applied Materials AMAT – Fireside chat at the Citi Global TMT Conference

September 5

Universal Display OLED – Citi Global Technology Conference

Costco COST – August monthly sales report

September 9

Apple iPhone event

Mastercard – Goldman Sachs Communacopia Technology Conference

September 10

Alphabet GOOGL - Goldman Sachs Communacopia Technology Conference

Microsoft MSFT - Windows Endpoint Security Ecosystem Summit

Morgan Stanley MS – Barclays Global Financial Services Conference

September 11

Applied Materials - Goldman Sachs Communacopia Technology Conference

Axon - Goldman Sachs Communacopia Technology Conference

As more events and conference presentations are announced, we'll share an updated schedule with you. 

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At the time of publication, TheStreet Pro Portfolio was long AAPL, AMZN, AXON, NVDA, MA, OLED, COST, GOOGL and MS.