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Meta Announces Zuckerberg-Favorable Stock Split: Here’s Our Game Plan

Meta’s 2-for-1 split comes with a catch. Here’s what to know and how I’m playing it.

Ed Ponsi·Oct 23, 2026, 10:45 AM EDT

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Meta Announces Zuckerberg-Favorable Stock Split: Here’s Our Game Plan

Meta Platforms (META) provided a new twist to shareholders this week, revealed in an information statement filed with the SEC.  

Meta announced plans for a 2-for-1 stock split, effective January 19. Here’s the catch: existing holders of class A and class B shares will receive new class C shares. The new C shares do not have voting rights. 

A 2-for-1 stock split creates no value. It’s similar to exchanging a ten dollar bill for two fives. Meta shareholders will have twice as many shares, each valued at half the pre-split price. 

Power at the Top

Thanks to the introduction of the class C shares, shareholder voting rights will be diluted. By endorsing this split, Meta shareholders are allowing co-founder and CEO Mark Zuckerberg to consolidate power. 

SpaceX (SPCX) shares are set up in a somewhat similar fashion. SpaceX A shares, which are held by the public, receive one vote per share. The B shares, mostly controlled by founder and CEO Elon Musk, receive 10 votes per share, while C shares have no voting rights. 

Charting Meta Platforms

Meta’s recent double top (1-2) projected the share price to the $650 area, where it closed on Thursday. Friday’s pre-market activity has the stock at $642, after a 0.5% decline in S&P 500 futures.

There are two areas of potential support nearby: 

The first is a gap left over from September 9 (point A). This creates support at $625, if the price falls to that level. The second is Meta’s 200-day moving average, which comes in at $632 (point B). 

Earnings and Guidance

Meta’s earnings topped estimates, coming in at $3.83 per share. Analysts were looking for $3.57.

That figure would’ve been much higher if not for a legal settlement that cost the company nearly $10 billion. Revenues of $64.6 billion were about 2% higher than expected. 

Meta projects current quarter revenue at around $74.5 billion, slightly better than Wall Street estimates. Capital expenditures are expected to reach about $140 billion for 2026.

Analyst Actions

Analysts responded positively to Meta’s earnings report. Barclays raised its price target to $880 from $780, while maintaining its overweight rating on the stock. RBC raised its target to $800 from $770. 

In a largely symbolic move, Wells Fargo reduced its target to $995 from $1,000, citing concerns about capital expenditures. 

Bottom Line

We’ve opened a small long position in Meta at $642, and will add to it if the stock declines to $625. If support doesn’t hold in that area, we’ll close the trade.

At the time of publication, Ponsi was long META.