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Chart of the Day: Amazon Muscles Its Way to New Highs

It's not all about online sales for this behemoth.

Bob Lang·Jul 2, 2024, 3:20 PM EDT

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As far as brands, is there anything more recognizable than Amazon AMZN?  The company has come a long way from just selling books online. 

If you remember those days in the mid-1990s you would have had a hard time believing Amazon would reach its current valuation of $2 trillion, let alone being one of the top-five most valuable companies in the world. 

Over time, Amazon has reinvented and re-shaped itself to get ahead of the competition, and that affords the company a high market multiple (price vs. earnings).  It has moved up steadily, and over the past 11 years (since the FANG acronym was born) Amazon is up more than 1,500%, well more than the S&P 500, Nasdaq or any other index.

So, where is it going today?  

We see a stock that recently reached new highs and now is consolidating those gains. The chart above shows a strong MACD (moving average convergence/divergence) while money flow remains strong (bottom pane). 

Candles are blue, which indicate a strong buy on the GoNoGo indicator. With good support in the low $180s range we could see Amazon make a run this summer into the $220s or higher.

We rate Amazon a One in TheStreet Pro portfolio.

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At the time of publication, TheStreet Pro Portfolio was long AMZN.