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This company is positioned to take advantage of a competitor's good fortune.
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Some of the recent strength in Sears Holdings (SHLD) can be attributed to the comments made by J.C. Penney (JCP) at the Piper Jaffray consumer conference on Tuesday. Penney, a retailer that's been doing well in its own right over the past few quarters, is looking to open 140 new off-mall locations over the next four years.

The company then went on to directly name Sears as a potential supplier of attractive retail sites. While Eddie Lampert's focus at the company over the past 12 to 18 months has been on improving profit margins of the core retail stores, this news brings back to the fore Sears' earlier strategy of monetizing the excess real estate of its underperforming stores.

That's why I believe the stock can continue on up past today's new all-time high of $166.50, toward $200 by the end of the year. Sears continues to win on multiple fronts, and as the bears crumble under the pressure, the shares will move even higher.

P.S. I guess those small sales of Halliburton (HAL) were worth it. Check out the stock now, down around $71.51, a full buck and a half lower than where it was when I issued the alert just two hours ago.

Regards,

James J. Cramer

DISCLOSURE: At the time of publication, Cramer was long Sears Holdings and Halliburton.

Send email to james.cramer@thestreet.com.