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Making a Media Play

Cramer considers the future of a segment in this industry and how to trade it.
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Comments

Univision UVN remains $2 below my cost basis, and I'm going to pick up 200 shares once the market opens. This purchase will give me a total of 3,500 Univision shares, or 3.3% of my total portfolio.

I'm surprised we're able to buy this stock cheaper than it was before the company reported solid first-quarter results last week. I want to take action while this market remains in oversold territory. Both the radio and television ad markets are heating up, and Spanish-language networks will continue to outpace average industry growth.

Regards,

James J. Cramer

DISCLOSURE: At the time of publication, Cramer was long Univision.