Skip to main content

Earnings Plays on Big Consumer Names

Apple will garner the most attention.
Comments

After the bell today and before the open tomorrow, we are certainly going to see big names with the likes of Apple (AAPL), Chipotle Mexican Grill (CMG), Coca-Cola (KO), and McDonald's (MCD) reporting earnings among many other names, but these are a few I am looking to trade into and after the earnings.

Apple will garner the most attention, and I will play this one close to the vest here. My bigger play will probably come near the close tomorrow. Post earnings, Apple has seen a relatively flat week through four of the last six reports, while posting a higher into the weekly close during the other two times. I will likely look to sell some out-of-the-money puts spreads and play some upside ratio call spreads.

As for earnings, I am looking at buying 1x Oct. 31 $99 puts/100 call straddles and pairing that with some front-week ratio straddle trades that are long 1x Oct. 24 $97 puts/$102 calls straddles and short 2x Oct. 24 $95 puts/$104 calls for $4.20 or less. My maximum value is likely around $6.50, with about $2.50 being my minimum value expectation, if Apple doesn't move. I'm really targeting a move in the 3.55%-to-4% range.

McDonald's has not seen very big moves around earnings to the upside, although it has bled red a few times. For the better part of two years, we've seen reactions of less than 3% on the day of earnings, and only once had it finish the week with a greater-than 3% move from the pre-earnings price. There are some concerns with McDonald's going into the number, so perhaps there will be a little more volatility.

I'm not willing to play that right now. Instead, I'd rather use a 1x2 ratio call spread on the upside, long the weekly $92 call and short 2x $93 calls for about a flat open. My breakeven is $94 and any move between 1.35% and 3.5% will be profitable. Anything under there and I breakeven. I will be using unbalanced butterflies for the put play going long 1x October 24 $90 puts, short 3x October 24 $88 puts and long 2x October 24 $96 puts for under $0.20 or better.

As far as KO goes, I am looking at selling 1% out-of-the-money puts or put spreads to buy call spreads that have a long leg at the money, and a short-leg 2% out-of-the-money right before the close tomorrow. The stock has a history of trading down about 0.45% to up 2.8% by Friday, with five of the least seven times trading higher. Three of those times, the move higher was by greater than 1.3%. I am not doing anything into the report on that or CMG though, at the moment.

I will be looking to put the other trades in motion in the final hour of trading, but I have not placed them as of now.

At the time of publication, Collins has no positions in any securities mentioned.